Remember when it was Location, location, location? With the Attention Economy we are the ones getting mined (that’s a polite word for it), especially now, with social media up on the inauguration dias. I’m sure the tech bros and the president figure they can outwit each other, but us users are going to pay either way.
Chris Hayes, legacy media (MSNBC) newscaster, has a new book out about attention. It’s on my list. Here is an interview at another legacy media outlet, the NYTimes.
I am now basing my grades and interactions in my classes on what I call Attention Units; 20 minutes, a previously normal maximum for “attention span” measured for university lectures. This dates back about a decade when I was teaching with Howard Rheingold’s book in my Digital Media course at University of Tokyo. Net Smart covers 5 parts of online digital life, the first being Attention. Then I jumped over most of that section, but gradually have come to realize it was the most important. Thus I have upgraded that into my learning and teaching.